Behind The Brand Identity
The inspiration behind my own brand design, was the TED talk with the monk Master Shi Heng Yi. He talked about the inner journey, and how we can reach the top of our mountain with techniques of self mastery. And that nobodys experience of the top will be the same, so we need to pursue our own. This was also the inspiration behind the name "Golden Peak". As for the colors, I chose the colors of how shadows would appear on mountains to contrast with the bright sunglow gold as the accent. I want to mimic the feeling of sunlight highligthing specific parts of a landscape to direct my viewers through the designs. I added a subtle brown gradient to add dimensions, just like a real mountainscape when it dips in the sun.
As this was an impulsive change in design, the work is still in progress.
Behind The Logo
The logo was actually an accident, when I tried to increase the stroke of another symbol. It turned out to look sleek, and also happened randomly to look like the letter "G" as well as a "P" combined. So I guess that was just meant to exist, if you believe in that sort of thing. The most serene feeling as a designer is when you connect the dots of happy accidents, and everything just aligns perfectly. For the brand message, I asked my new friend ChatGPT for input, and he mentioned summit. Then I added "submit" to indicate giving yourself in pursuit of your ultimate path.
